MASERATI GRECALE REVEAL | Friedlphotography

MASERATI GRECALE REVEAL

DATE April 2022

LOCATION Maserati Showroom - Odeonsplatz, München

GUESTS approx. 50

SERVICES Event coverage, product photography, detail shots, food photography, same-day selection

AN EXCLUSIVE EVENING – ITALIAN DESIGN MEETS EXTRATERRESTRIAL INSPIRATION

In spring 2022, Maserati Germany invited selected guests to the exclusive reveal of the Grecale “Mission from Mars” at the prestigious Odeonsplatz showroom in Munich. The goal of the event was to convey the extraordinary uniqueness of the Fuoriserie line and to spark enthusiasm for custom vehicle design. Around 50 top clients, influencers, and employees were treated to an evening that combined design, fine dining, and entertainment at the highest level.

Our task: to capture the unique atmosphere, the guests’ excitement, and the refined details of the event – from the thrilling car reveal to the exclusive culinary and musical experience.

Vehicle reveal “Mission from Mars” – the moment of presentation

Guests interact with the Grecale – experiencing the concept car up close

EVENT FLOW

The evening began in style with drinks and high-end flying buffet, accompanied by DJ sets from Kim Noble – instantly creating an exclusive and relaxed ambiance. The main highlight of the event was the unveiling of the unique Maserati Grecale “Mission from Mars”.

Following welcome words by Maserati Germany and a captivating presentation by the Italian chief designer of the Fuoriserie line, guests were invited to a lively Q&A session, gaining deeper insights into the vehicle’s design and creative vision.

Afterwards, attendees had the chance to experience the Grecale up close, explore the interior, and engage directly with the design. This emotional interaction between product and audience became a central visual theme in our photographic documentation. The evening concluded with vibrant conversations, more drinks, and an upbeat atmosphere.

Q&A with the chief designer – fascinating insights into the design process

Exclusive flying buffet – culinary highlights enhancing the brand experience

TECHNICAL CHALLENGES & SPECIAL FEATURES

Lighting conditions in the showroom:
A key challenge was the fully glazed west-facing side of the venue, which created strong contrasts and dynamic light situations during the evening. Our task was to use these conditions creatively to produce dramatic and high-end imagery.
Merging event and product photography:
Balancing premium product staging with vibrant event reportage required precise execution to portray both the vehicle and the mood authentically and emotionally.
Detail-focused storytelling:
In addition to documenting the vehicle, special attention was paid to refined detail shots – from the room styling and gourmet food to guest interactions with the Grecale.

CONCLUSION

The reveal of the Maserati Grecale “Mission from Mars” was an exclusive event blending design, emotion, and luxury in a unique way. Our photographic coverage documented the distinctive atmosphere and captured the guests’ genuine reactions and interactions – high-quality, emotional, and precise.

IMAGE SELECTION FROM THE EVENT REPORTAGE

Below you’ll find a small selection from the extensive event coverage. The images shown represent just a fraction of the material captured throughout the evening.