TAKTOMAT AT AUTOMATICA 2022
DATE June 2022
LOCATION Messe München
GUESTS Over 200 attendees
SERVICES Event coverage, mood photography, detail shots, video production
AUTOMATION MEETS BAVARIAN HOSPITALITY – TAKTOMAT AT AUTOMATICA
Taktomat GmbH showcased at Automatica 2022 with a trade fair booth combining automation technology with traditional Bavarian hospitality. The goal was clear: highlight the company's technical expertise while creating a welcoming atmosphere to engage and emotionally connect with business partners and visitors alike.
Our task was to authentically and sympathetically capture this blend of professional expertise and casual interaction through photography and video. Classic trade show photography played a supporting role, complementing the vibrant overall impression.
Technical discussions at the booth – personal interactions meet technical expertise
Bavarian hospitality – Weisswurst sausages and free beer created relaxed vibes and engaging conversations
EVENT FLOW AND HIGHLIGHTS
The booth offered seating and a bar for about 25-30 guests simultaneously. Throughout the day, Weisswurst, pretzels, and freshly tapped free beer attracted visitors and sparked lively conversations.
The Taktomat team, including sales staff and the owner's family, conducted numerous technical discussions and established valuable contacts, making the booth a central meeting point blending professional exchanges with casual conversations.
CHALLENGES & TECHNICAL IMPLEMENTATION
-
Capturing authentic moments:
Documenting the dynamic atmosphere unobtrusively required sensitivity, discretion, timing, and awareness of guests' comfort with being photographed.
-
Balancing business and emotion:
Our photography and videography aimed to harmoniously blend professionalism with personal interactions, producing images both authentic and high-quality.
A meeting point for personal encounters
CONCLUSION
Taktomat’s appearance at Automatica 2022 became a genuine highlight, both technically and atmospherically. Our multimedia documentation preserved this unique combination of Bavarian warmth and technical expertise in authentic, lively, and expressive images and a compelling event video.
On-site video production – multimedia coverage enhancing communication
Impressions from the trade fair booth
IMAGE SELECTION FROM THE EVENT REPORTAGE
The following gallery presents a small selection from the extensive event reportage. These images represent only a fraction of the material captured throughout the day.
TAKTOMAT AT AUTOMATICA - BETWEEN INDUSTRY CONTACT AND SNACK TIME